Alex Hormozi's Hook, Retain, Reward Framework

Alex Hormozi’s Hook, Retain, Reward framework is a powerful strategy for capturing attention, keeping audiences engaged, and driving long-term loyalty.

​This guide breaks down how to effectively apply each stage—Hooking your audience with compelling messaging, Retaining them with valuable content and experiences, and Rewarding them to encourage ongoing engagement. Whether you're growing a business, building a brand, or scaling an audience, this framework provides a clear, actionable path to success.